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Dec. 2017



Dec. 2017






San Francisco’s only contemporary Italian-inspired boutique hotel experience in the heart of downtown. Located along the Powell Street Cable Car Line, just steps from Union Square, this eye-catching urban retreat blends European flair with the dynamic energy of our major metropolitan city.

Our Amenities

Acclaimed Interior Design

Taking design cues from modern Italian fashion and sophistication, Villa Florence is truly a renaissance of style in the heart of San Francisco. Our historic 1908 landmark building was transformed in 2015 with a full-scale remodel, featuring 189 thoughtfully designed guestrooms, signature restaurant Bar Struzzo, and three private meeting spaces.

Our Rooms & Suites

In The Heart Of Downtown SF

Our location provides an incomparable backdrop to mix business with pleasure. Bordered by Nob Hill and the Theater District to the west, Moscone Convention Center and Financial District to the east, and Chinatown and North Beach neighborhoods to the north, Villa Florence sets the scene for a quintessential San Francisco experience.

Explore SF

Stay Longer & Save

You'll want plenty of time to explore the city by the Bay, and we can help: you can save 10% on a four-night stay! Relax and take your time, the city is at your fingertips here in the heart of San Francisco, so book today!

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Parking Special

Getaway in gear with our popular Parking Special featuring deluxe accommodations and complimentary valet parking for one night.

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AAA Rate

Put your membership to work for you! Book our AAA special and enjoy an additional discount off our best available rates.

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Bar Struzzo

opening december 2017

American cuisine with a contemporary Italian twist.

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Meetings & Events
Made Easy

Ease and simplicity in hosting a meeting or event.

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Museum of Ice Cream

Visit this fun interactive art environment on Grant Ave. Now through February 2018.

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When you book on instantly save 10% off your room rate. The privilege of booking directly on our website.

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